Saturday, November 4, 2017

My understanding or Thomas Laurinavicius article 
1, Avoiding self-promotion 
The goal of self-promotion is to increase sales.  Don't ignore all opportunities
2. Promote the work but not the philosophy
Behind it.
Let people know the purpose of your work.
People don't buy what you do, they buy Why you do it.  
Let your philosophy shone through your marketing messages.  Don't be afraid to show your mistakes.
3. Having a lousy web presence
Having a good portfolio is not enough.
Having a YouTube channel.  A blog.  Post on Pinterest.  Facebook.  Tumblr. Instagram.  Email list of fans.  
4. Sign your name with first name only
It is impossible to find your art.
Don't put your signature where it could be cropped out.
5. Using poor visuals 
Use compelling visuals.  Film your product correctly. Lighting.  Photoshop clean up.
6. Using a cookie cutter 
Make a Cohesive and Unique brand and repeat through all your social media channels.
Same Fonts, Colors, Imagery and messaging.
7. Targeting everyone.
Create a marketing plan.  Define your targeting Audience.  Look at past clients.  Who are they?  How did they find you?  why did they buy from you?
8. Relying solely on social media
It allows the artist to build and nurture your fan base.  But do not bombard your fans.  Don't spam.
9. Building your network in the art world only
Other artists are not going to be loyal customers 
10. Not Paying attention SEO
Because for thousands of online buyers, if you don’t exist online, you don’t exist at all. And when done right, SEO is basically free advertising.

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Saturday, June 25, 2016

You can add Custom Document sizes to Photoshop

You can add Custom Document sizes to Photoshop:

Print sizes and image resolutions

4x5 800x1000 at 200 ppi
8x10 1600x2000 at 200 ppi
16x20 3200x4000 at 200 ppi
24x30 4800x6000 at 200 ppi

4x5 1200x1500 at 300 ppi
8x10 2400x3000 at 300 ppi
16x20 4800x6000 at 300 ppi
24x30 7200x9000 at 300 ppi

Screen Resolution Image Resolutions

HD 720
1280 px X 720 px 72 ppi

HD 1080

1920 x 1080 at 72 ppi
or smaller with a ratio of 16:9

2k 1080
1080 x 1280 at 72 ppi

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Thursday, January 15, 2015

Facebook Juan Moreno the Artist.

Latest work for sale.

1. Flower of Life Oil Paint on Canvas 14x18 $150
2. Goodbye Horses Oil Paint on Canvas 16x20  $200
3. Man in the Room Oil Paint on Canvas 16x20 $150
4. Old Woman The Elements Oil Paint on Canvas 22x28 $275
5. Son of Man Oil Paint on Canvas 12x16 $150
6. Dancing Oil Paint on Canvas 18x24 $250
7. Into the Light Oil Paint on Canvas 18x24 $250
8. Baby Oil Paint on Canvas 18x20 $200
9. In Dreams Oil Paint on Canvas 20x20 $150
10. First Light Oil Paint on Canvas 18x24 $250
11. Girl and a Crow Oil Paint on Canvas 24x36 $300
12. Gold Oil Paint on Canvas 36x48 $400
13. Melinda Oil Paint on Canvas 36x48 $350
14. Waterfall Oil Paint on Canvas 30x40 $350
15. Gold Blue Oil Paint on Canvas 30x40 $350

Friday, June 14, 2013

Saturday, March 23, 2013

Snake from from a Mayan Vase.

On a vase from Altar de Sacrificios, in codex-style.  It is a close-up.

Temple of the Feathered Serpent

Seated figures of Maya proportion, in Maya pose and dress, are carved among the undulations of a great feathered serpent, or literally, Quetzalcoatl, with shell sections, and double outline technique.