My understanding or Thomas Laurinavicius article 1, Avoiding self-promotion The goal of self-promotion is to increase sales. Don't ignore all opportunities 2. Promote the work but not the philosophy Behind it. Let people know the purpose of your work. People don't buy what you do, they buy Why you do it. Let your philosophy shone through your marketing messages. Don't be afraid to show your mistakes. 3. Having a lousy web presence Having a good portfolio is not enough. Having a YouTube channel. A blog. Post on Pinterest. Facebook. Tumblr. Instagram. Email list of fans. 4. Sign your name with first name only It is impossible to find your art. Don't put your signature where it could be cropped out. 5. Using poor visuals Use compelling visuals. Film your product correctly. Lighting. Photoshop clean up. 6. Using a cookie cutter Make a Cohesive and...
